Sub-Reseller Contract Template: What to Include

A clear sub-reseller agreement protects both you and your sub-resellers by establishing expectations, pricing terms, minimum standards, and exit procedures from the start. As an IPTV Reseller building a sub-reseller network, you do not need a formal legal document — but you do need a clear written understanding of how the relationship works. This guide covers everything to include in your sub-reseller agreement.

Why a Written Agreement Matters

Most IPTV reseller sub-reseller relationships start on trust and goodwill — a WhatsApp conversation, a handshake, and a panel login. For the first few months this is fine. As the relationship grows and becomes more commercially significant, the lack of written terms creates risk:

• Sub-resellers may undercut your retail pricing in shared markets without a minimum price agreement
• Payment delays or disputes have no agreed resolution process
• Exit scenarios — what happens to clients if a sub-reseller stops — are undefined
• Confidentiality of your credit pricing and supplier details has no formal protection

A simple written agreement sent via WhatsApp and acknowledged with a reply is not a legal contract in the formal sense, but it establishes clear mutual expectations and gives you a reference point if disputes arise.

Key Terms to Define

Credit Pricing Terms

The credit pricing section should specify:

• Initial credit price: £[X] per credit
• Volume tier prices if applicable
• Your right to adjust pricing with [30 days] notice
• That pricing is confidential and must not be disclosed to their clients or other resellers
• Payment method and timing: bank transfer / PayPal / crypto before credit allocation

Minimum Service Standards

Specify the minimum standards you expect sub-resellers to maintain:

• Respond to their clients within [X hours] during agreed operating hours
• Proactively contact clients before subscription expiry
• Not make claims about the service you cannot substantiate (e.g. "100% legal")
• Escalate technical issues they cannot resolve to you via WhatsApp
• Notify you immediately of any significant service quality complaints from multiple clients

Retail Pricing Floor

The minimum retail pricing clause is one of the most important terms in the agreement:

"You agree not to sell subscriptions at a retail price below £[X] per month for Standard or £[X] per month for Premium. Pricing below this floor in markets where I also operate direct clients is a breach of this agreement and may result in suspension of your panel."

This clause protects your own direct client pricing integrity and prevents a price war in shared markets.

Payment Terms

• Payment due before credit allocation — no credit extended
• Preferred payment method and account details
• What happens if a payment bounces or is delayed — panel suspended until cleared
• Invoice or receipt provided upon request

Termination and Exit

Define what happens when the relationship ends — for any reason:

• Either party may terminate with [30 days] written notice via WhatsApp
• Sub-reseller is responsible for handling their existing clients appropriately (notify them, offer alternatives, or transfer management to another provider)
• Unused credits in the sub-reseller panel at termination: returned to your master balance or retained by the sub-reseller (specify which)
• Confidentiality obligations survive termination — they may not disclose your credit pricing or supplier identity after the relationship ends

Practical Agreement Template

Enforcing Your Agreement

This agreement is not a formal legal contract and formal enforcement through courts is impractical for the amounts involved. Its value is as a clear reference point for conversations when issues arise — "We agreed that your minimum pricing would be £12 — I see you're offering £8 in this group" has much more authority when there is a written agreement to reference.

The most effective enforcement mechanism is panel suspension — if a sub-reseller breaches terms significantly (systematic underpricing, payment defaults), suspending their panel access is the immediate lever available to you as the panel owner.

Frequently Asked Questions