How to Price Credits for Your Sub-Resellers

The price you charge sub-resellers for credits is the most important financial decision in your sub-reseller network strategy. Price too high and sub-resellers cannot make meaningful money — they lose motivation, build fewer clients, and eventually stop buying from you. Price too low and your passive income margin is negligible. This guide gives you the complete framework for setting the right sub-reseller credit price at every stage of your business. As an leading IPTV Reseller platform, IPTVReseller.store provides the complete infrastructure you need.

The Sub-Reseller Pricing Formula

Your passive margin per credit is the income you earn on every client subscription your sub-resellers create. At £0.85/credit, a sub-reseller with 60 clients generates £51/month passive income for you. With 10 such sub-resellers: £510/month purely passive.

Calculating Your Cost per Credit

Understanding Sub-Reseller Market Rates

The IPTV reseller market has established norms for sub-reseller credit pricing. Sub-resellers who buy credits from master resellers typically pay:

• Standard panel credits: £2.25–£3.00/credit is the market range
• Premium panel credits: £3.00–£4.00/credit is typical

If you price significantly above these ranges, motivated sub-resellers with options will seek another supplier. If you price at the low end of these ranges, you attract more recruits but earn less passive margin per credit. The sweet spot is mid-range pricing with excellent support — sub-resellers pay slightly more but know they have a reliable, responsive supplier.

Setting Your Margin Target

Your target passive margin per credit should balance attractiveness to sub-resellers with meaningful income for you:

• £0.50–£0.70/credit: Competitive price that attracts recruits easily. Passive income is modest at small scale — a sub-reseller with 50 clients generates £25–£35/month for you.
• £0.75–£1.00/credit: Sweet spot. Attractive to serious sub-resellers, generates meaningful passive income at scale — 10 sub-resellers with 50 clients each = £375–£500/month passive.
• £1.00–£1.50/credit: Premium positioning. Justified if you offer exceptional training, support, and marketing materials. Some excellent sub-resellers will pay this for the right partner.

Pricing by Sub-Reseller Volume

Consider offering tiered pricing based on each sub-reseller's monthly credit consumption:

Volume tiering incentivises sub-resellers to grow their client bases, rewards high performers with better pricing, and maintains your margin on lower-volume sub-resellers. Explain the tiers clearly at onboarding so sub-resellers understand the path to better pricing.

Ensuring Sub-Resellers Can Profit

Before finalising your sub-reseller credit price, verify that your sub-resellers can make meaningful money at it. At your credit price, they need to retail subscriptions at a price that:

• Is competitive with the market (£10–£15/month for Standard)
• Generates at least £7–£10/credit in margin for them
• Is not so high that they struggle to convert clients

Example check: You charge £2.60/credit. Your sub-reseller retails at £12/month. Their margin: £12 − £2.60 = £9.40/credit. They can profitably sell at market rate and earn well.

Counter-example: You charge £4.00/credit. Sub-reseller retails at £12. Their margin: £12 − £4.00 = £8.00/credit. Still workable but tight — they need higher retail prices (£14–£15) to earn a comfortable margin. Consider whether your sub-reseller's market will accept higher pricing before locking in this structure.

Complete Sub-Reseller Pricing Table (Recommended Prices)

*Premium sub-resellers typically retail at £15/month (not £12), further improving their margin.

Volume Discounts for Active Sub-Resellers

Rewarding your most active sub-resellers with pricing concessions increases loyalty and incentivises growth. Consider:

• A 10% credit price reduction for sub-resellers maintaining 100+ clients for 3 consecutive months
• Bonus credit allocations (5–10 free credits) for sub-resellers who hit milestone client counts (50, 100, 150)
• Priority support response for top-tier sub-resellers — they know their urgent queries are handled first

Pricing Mistakes to Avoid

• Setting sub-reseller price before knowing your own cost per credit. Calculate your cost per credit first, then add your target margin. Pricing from the top down (deciding the sub-reseller price first) can result in negative margins if your cost per credit is higher than expected.
• Not updating sub-reseller pricing when you upgrade packs. If you move from Standard 200cr (£1.75/credit) to Standard 1000cr (£1.65/credit), your margin improves by £0.10/credit — you could pass some of this on to sub-resellers as a loyalty reward or keep it as improved passive margin.
• Offering all sub-resellers the same price regardless of volume. High-volume sub-resellers who bring you 100+ credits/month deserve better pricing than brand-new sub-resellers at 10 credits/month. Volume tiers motivate growth and reward loyalty.

Frequently Asked Questions