Selling IPTV to clients in the South Asian diaspora is entirely possible for IPTV Resellers based in the UK or anywhere else (see our diaspora marketing guide). IPTV is delivered over the internet — geography is no barrier to service delivery. This guide covers everything you need to know about the the South Asian diaspora market.
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The the South Asian diaspora IPTV Market
The UK South Asian community — approximately 3.5 million people of South Asian heritage — is the largest and most concentrated IPTV opportunity in the UK. Cricket, Bollywood, and South Asian news channels drive demand. Many families pay £30-50/month specifically for South Asian channel packages.
Key Channels for the South Asian diaspora Clients
Key channel categories in demand: ARY Digital, ARY News, Geo News, Geo Entertainment, Hum TV, PTV Sports, Ten Sports, Star Sports, Zee TV, Sony LIV, Colors, Star Plus, Star Vijay, ZEE5, Sony SET, Bangla channels. Our platform covers all these categories comprehensively — see our full channel list.
Pricing in the South Asian diaspora
Standard UK pricing (£12/month) is well-received — the saving vs dedicated South Asian channel packages (£25-50/month) is obvious and compelling.
Payment Methods
Standard UK payment methods work perfectly. Community members generally prefer bank transfer. WhatsApp-based sales and support is ideal for this community.
Device Setup Notes
The most popular devices for IPTV in the South Asian diaspora are Firestick (Amazon ships globally), Android TV boxes, and Android smartphones. Setup process is identical to the UK — IPTV Smarters Pro or TiviMate, enter credentials, done. Ensure the client has a stable broadband connection of at least 25 Mbps for HD streaming.
Supporting International Clients
International clients require the same support as UK clients but with time zone awareness. Note the local time when a client messages you — responding 8 hours later because it was the middle of your night is understandable if you set expectations clearly at onboarding.
Building a the South Asian diaspora Client Base
The most effective acquisition channels for the South Asian diaspora clients: diaspora community WhatsApp groups that span multiple countries, Facebook groups for communities from the South Asian diaspora now living in the UK, and personal network referrals from existing clients who have connections to the South Asian diaspora. WhatsApp-based onboarding and support works identically for international clients — the process is the same, only the time zone and payment method differ.
Ready to serve international clients? Our panel works globally — start with your credit pack and serve clients anywhere in the world.
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